​About:  

Mori Kei (which translates to Forest Style) is an alternative fashion with its roots in the Japanese street fashion scene. First emerging in the early 2000's, Mori has branched out across the globe and been embraced by many nature lovers with a flair for whimsical fashion. Early enthusiasts of the style used thrifted and handmade pieces to create their look, but now Mori Kei retailers exist online catering to this exclusive style.​

The essential elements of a Mori Kei look are cozy layers, soft fabrics that drape well, earthy and forest-like colors, and accessories that would not be out of place on a woodsman - warm scarves, hats, gloves, and sturdy boots, etc.

Most Mori Kei outfits feature lacy dresses or tops in soft hues like cream, beige, light greens or pastel colors. These are usually layered with longer, tiered skirts in gentle floral prints, browns, plaids, etc. Oversized cardigans, vests, or crocheted shawls are added for visual interest. Long stockings or lacy socks are often paired with boots or mules in earth tones.

Mori Kei adherents usually wear their hair in long and natural styles, but it isn't uncommon to see short hair, wigs, or unnatural colors either. Accessories run the gamut from forest themed jewelry to tattered scarves and fingerless gloves.

Overall, the goal is to look like you live in a quiet cottage in the woods and prefer the company of woodland creatures to people!

 

from: https://bellatory.com/clothing/Mori-Kei-a-style-for-the-forest-dweller

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Brands: Favorite, Axes Femme, etc

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Ambassadors: ?