top of page

SUBCULTURES

HISTORY

Discover how Harajuku became the fashion mecca of Japan, and also the world.

BLOG

Lolita

One if not the most famous Japanese subculture; Lolita Fashion is all about laces and frilly dresses.

Lolita

Yami-Kawaii

Japanese latest trend. Hybrid of cuteness and depression in the most aesthetically pleasing way.

Yami-Kawaii

Rockabilly

Undying subculture inspired from 50s Rockabilly trend.

Rockabilly

Gyaru / Gal

The subculture that symbolized Heisei era.

Gyaru / Gal

Doll / Dolly Kei

The ultimate pursuit of pretty western dolls aesthetics.

Doll / Dolly Kei

Gothic Lolita

Darker, blacker version of Lolita.

Gothic Lolita

Hade-Kawaii

Flashy, Gaudy, Loud, but living up to be cute!

Hade-Kawaii

Visual Kei

Japanese music movement inspired by metal, goth, punk, and its very own aesthetics.

Visual Kei

Mori-kei

Nature-loving, Forest Fairies Aesthetics.

Mori-kei

Karasu Zoku

The all-black movement which changed the fashion industry.

Karasu Zoku

Decora

One of the subcultures symbolizing 90s. Kirsch-y bright colors and colorful accessories.

Decora

Yume-Kawaii


Pastel colors and fairy-tales. Best combination ever.

Yume-Kawaii

Furugi Kei / Vintage

The aesthetic about giving new life to used items and be a one of a kind.

Furugi Kei / Vintage

Fairy-Kei

Soft and Pastellic Fairies of the street fashion.

Fairy-Kei

Peko Girls

Cute subculture born from 80s~90s american TV shows

Peko Girls

BLOG

BLOG

INSTAGRAM GALLERY

bottom of page