About:

• Yami Kawaii, is the 'darker' twin sister of Yume Kawaii. It's a recent trend that's been under the spotlight lately.

 

• Yami Kawaii literally means 'sick, ill'(yami) and 'cute'(kawaii). (Sick here refers to mental illness.)

 

• It incorporates elements of self-harm like blood, bandages, pills, syringes and similar themes such as death, depression, or suicide. However, the overall color scheme and aesthetics are mostly cute and pastel-y.

 

• It is often associated with the concept of 'menhera', a term for overly attached/mentally unstable people.

 

(Ref: https://mavpulse.com/8492/features/yami-kawaii-a-fashion-tale-left-untold/)

 

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Brands: ACDC-Rag, Menhera-chan, LISTEN FLAVOR, SPINNS, WEGO 

atelier M.U, Listen Flavor Harajuku, W. Rouge, etc

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Ambassadors: Ezaki Bisco, KUUA, Hanayo